Difference Between Digital And Network Marketing

Marketing is where you promote your business to make your target audience to be interested in your products and services. In business terms, the purpose and goal are to expand the selling targets. In a simpler term, marketing is advertising your product.

Now to the difference between digital marketing and network marketing is that digital marketing is based completely online and network marketing is individual sales done one-to-one.

Digital marketing involves you doing it online, you will be needing devices and internet services for digital marketing. In digital marketing, you are required to have digital marketing skills, such as video marketing, Search Engine Optimisation (SEO), content marketing, analytics, persuasive, and tech-savvy. The type of job that is suitable in digital marketing is SEO, sOCIAL Media Marketing (SMM), Pay-Per-Click (PPC), and many more. The only instrument you will be needing for this marketing is software for digital marketing activities like website management, SEO, and email marketing.

On the other hand, network marketing involves you increasing your network with people especially businesswomen and men, and dealing with customers face-to-face. You have to be talented in persuasion and have a good selling skill set. There arent many jobs that are based on network marketing as compared to digital marketing. There are three types of network marketing which is single-tier, two-tier and multilevel marketing. You are not required to use any instrument or tool for network marketing.

Digital marketing is a business that happens online for more new leads ad brand promotion. It involves SEO, content development, social media management, pay-per-click advertisement, website management, and revamping, and also email and mobile marketing. From small companies to big companies, you can just do digital marketing. You do not have to invest in the workforce or premises in digital marketing. You can market your business with digital marketing strategy just right at the comfort of your own home with strong internet service and a laptop or any gadgets.

Network marketing is more to door to door sales and it can only be done if you have a big network or connection with business people. It is known in a variety of names like multi-level marketing, referral marketing, affiliate marketing and etc. Network marketing is done by encouraging the salesperson to promote and develop a network for sales. Usually, the salesperson gets a commission for selling the products or services. This network marketing business is not the same as a traditional marketing strategy because traditional marketing strategy is more to promoting products or services before the rise of technology which is by television advertisement, print media, billboard, and many more. There are several companies that are still applying network marketing to sell FMCG (Fast Moving Consumer Goods)products like Cosway, Tupperware, Mary Kay, and many more.

For more articles, click here.